As an alternative to cable side-loading, Alltel Wireless has launched its first over-the-air (OTA) music syncing service in partnership with mobile media services provider mSpot.
Powered by a funky music service mSpot Remix, it basically enables mobile users to easily stream and wirelessly synchronize all the songs and playlists stored on their PCs or laptops to their mobile handset. Audio content is saved to the phone’s memory card so it can be accessed even when disconnected from the network.
While the service definitely adds value to Alltel subscribers, it has some drawbacks. For one, users must subscribe first to the network’s service called Celltop before they can use mSpot Remix. The subscription fee is $4 per month or $10 for 3 months.
Moreover, it currently works only with the MOTOROKR Z6m, curtailing the freedom of consumers to choose the mobile phone they like that is available under Alltel Wireless. Then again, this is just the first phase of this new service. The company also mentioned that mSpot Remix will be available in other Celltop capable mobile phones in the first half of 2008.
Read [Market Wire] Read [mSpot Remix]